Effective Date: January 1, 2021

This Privacy Policy describes the information we collect about you when you interact with us in our stores, through customer service, on our retail websites, mobile app (where available) or on our corporate website (levistrauss.com).

By submitting information through or otherwise using our websites, you acknowledge that we may collect, use and disclose information in accordance with this Privacy Policy, the privacy preferences you have made known to us, and as permitted or required by law. As used in this Privacy Policy, “LS&Co.” and “we” means Levi Strauss & Company, a corporation headquartered in the United States of America, (unless a different legal entity is applicable to your location as described in the "SUPPLEMENTAL NOTICES" section below) and its affiliates and subsidiaries operating under an LS&Co. brand, such as Dockers.

LS&Co reserves the right to modify this Privacy Policy at any time. We will reflect any such modifications to this Privacy Policy on our Site and will indicate the date this Privacy Policy was last amended. Your continued access to and/or use of the Site after any such changes constitutes your acceptance of, and agreement to this Privacy Policy, as revised unless prohibited by law. Please periodically review this Privacy Policy so that you know what personal information we collect, how we use it, and with whom we may share it.

Levi Strauss & Co. (“LS&Co.” or “we”) is deeply committed to the relationship of trust we have with you. For more than 160 years, we have been creating authentic products by leading with our values. As we continue to innovate in how we bring products and services to life, we’ll match progressive technology and practices with your privacy interests.

How We Collect, Use, and Share Your Personal Information

We collect data when you interact with us at different touchpoints, including information that can directly or indirectly identify you (your “Personal Information”). As a consumer goods company, we use Personal Information for a variety of business purposes including sharing it and combining it with other information we might receive from our wholesale partners, technologies, and other third parties. This section details the kinds of information we collect, how we use it, and describes the third parties with whom we share information. See "OTHER SUPPLEMENTAL NOTICES" below for additional information that may apply to you based on your location.

SHARING PERSONAL INFORMATION

We disclose your Personal Information to third parties for a variety of business purposes. When we disclose Personal Information for a business purpose to a third party, we enter a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except as described in the contract. To review the categories of third parties with whom we have shared categories of Personal Information in the last 12 months, read the Section of this Privacy Policy titled “YOUR PERSONAL INFORMATION”.

Sales of Personal Information/Do Not Sell My Personal Information

The definition of “sale” under CCPA is broad and covers many common business activities, even when the Personal Information used is not exchanged for money, or when it has been partially de-identified. LS&Co. shares partially de-identified Contact Information (e.g, masked email addresses), Internet or network activity (e.g., cookie id’s), device identifiers, and inferences (e.g., customer segments) for data analytics, marketing and advertising purposes, for example, to better understand consumer engagement with our brand, to match your interests with similar products you may also be interested in, to offer advertising for other LS&Co. products across other devices that you use, and to identify other consumers with interests similar to yours who may also be interested in our products. LS&Co. does not sell your Personal Information to third parties for their independent business use, for example for their own marketing and advertising purposes.

You may opt out of sharing activities that meet the CCPA definition of sale by following the process we have established for Right to Opt Out of Sale. In addition, you can use your browser to opt out of cookies and interact with self-regulatory programs like to aboutads.info, networkadvertising.org, or http://youradchoices.ca/choices/ to further control the use of your information for interest based advertising as more completely detailed in the “COOKIES, TRACKING AND ADVERTISING” section below.

Your Rights and Choices

The CCPA provides specific rights regarding access to your Personal Information. A full description of these rights, which include the Right To Know, the Right to Request Deletion, and the Right to Opt Out of Sale, and how to exercise them, is included below. The CCPA does not extend these three rights to certain categories of information, such as employee or job applicant data or business to business data at this time.

RIGHT TO KNOW

You have the right to request that we disclose certain information to you about our collection of your Personal Information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

• The categories of Personal Information we collected about you
• The categories of sources for the Personal Information we collected about you
• Our business or commercial purpose for collecting or selling that Personal Information
• The categories of third parties with whom we share that Personal Information
• The specific pieces of Personal Information we collected about you
• If we sold or disclosed your Personal Information for a business purpose, two separate lists disclosing the categories of Personal Information involved in:
  • sales, and the category third party to whom the data was sold
  • disclosures for a business purpose, and the category of third party to whom the data was disclosed

You have the right to request that we delete any Personal Information we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

• Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities
• Debug products to identify and repair errors that impair existing intended functionality
• Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law
• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.)
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent
• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us
• Comply with a legal obligation
• Make other internal and lawful uses of that information that are compatible with the context in which you provided it

You have the right to opt out of the sale of your Personal Information to third parties. To submit a request, please visit Right to Opt-Out of the Sale of Personal Information. We will process opt-out requests within fifteen (15) calendar days.

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize Personal Information sales.

We do not sell the Personal Information of consumers we actually know are less than 16 years of age.

We will only use Personal Information provided in an opt-out request to review and comply with the request and required record keeping. 

EXERCISING YOUR RIGHTS

To exercise the rights described above, please choose one of the following options:

• Click here to submit a Request to Know or Request to Delete as a Consumer
• Click here to submit a Request to Know or Request to Delete as an Authorized Agent
• Click here to submit a Request to Opt-Out as either a Consumer or as an Authorized Agent
• To initiate these rights in one of our U.S. store locations, speak with an onsite store manager
• Call us toll-free at 1-800-872-5384

In order to authenticate your request and the information in it, you must provide, at a minimum, your name and an email address and respond to a confirmation email that will be sent to that address. Only you, or someone legally authorized to act on your behalf and with written permission, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer Request to Know twice within a 12-month period. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

Making a verifiable consumer request does not require you to create an account with us. You will, however, need to provide the information required in the request webform (or by phone to our customer service team) which will enable us to sufficiently verify your identity and identify your Personal Information in our systems.

We will only use Personal Information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request, to process and fulfill the request, and for necessary record keeping.

We intend to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing. We will deliver our written response electronically, or by mail, at your option.

Any disclosures we provide will only cover the 12-month period preceding the verifiable request's receipt.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

If you wish to obtain the results of a Request to Know inquiry in hard copy (paper) format, please contact Customer Service at 1-800-872-5384 to submit your request.

NON-DISCRIMINATION AND FINANCIAL INCENTIVES

We will not discriminate against you for exercising any of your California privacy rights and we will not deny you goods or services, charge you a different price, or provide you with a lesser quality of goods or services if you exercise any of those rights.

However, we may offer you certain financial incentives permitted by the CCPA that may result in different prices, rates, or quality levels. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time. The financial incentives offered by LS&Co. from time to time in exchange for consumer data (typically a promotional discount in exchange for an email address or for joining a member rewards program) are commonly percentage discount codes to be applied to a single purchase. The discounts may result in a range of savings to the consumer, depending on the details of the purchase, and are primarily offered to consumers as a way of introducing them to the LS&Co, product and brand, following which we are confident the quality of our products and service will turn a first-time purchaser into a loyal and delighted long term LS&Co. consumer.

Incentives are not directly tied to, or exclusively based upon, a set value of any individual element of consumer data, but are reasonably based in good faith on the following considerations:

• Most individuals first experience our brand online and offering an incentive provides a unique opportunity for them to explore our products.
• The majority of LS&Co.’s marketing and advertising activities are done online, and email communications are a key part of reaching existing and potential consumers in a manner which they both expect and that allows for them to exercise choices about how or whether or not to be contacted.
• Discounts may also be affected by factors such as performance targets, geographic location, seasonality and market trends.

CONTACT INFORMATION

If you have any questions or concerns about the Levi Strauss & Co. Privacy Policy, please send an email to privacy@levi.com, call us toll free at 1-800-872-5384 (Levi’s) or 1-800-362-5377 (Dockers), or write to us at Levi Strauss & Co., Attn: Privacy, 1155 Battery Street, San Francisco, CA 94111.

YOUR CHOICES

SECURITY

COOKIES, TRACKING AND ADVERTISING

We may place, or allow to be placed, cookies, web beacons and similar technologies on our websites or apps to give you the best experience on our site, perform analytics, analyze traffic, personalize content, offer a range of features and functionality and offer ads that match your interest (as discussed above). These technologies include Google Analytics. You can learn more about how Google uses the information collected through this service here: www.google.com/policies/privacy/partners/.

Cookies and web beacons are the technologies generally driving collection of browsing information. A "cookie" is a computer file that acts as an identification card for your computer. When you visit a site, unique cookies are placed on your browser. The purpose of the cookie is to distinguish your browser, and associated activities, from all other browsers. “Web beacons” interact with cookies to “read” the information contained on them. When you visit a site, web beacons recognize specific cookies that have been placed on your browser. By recognizing your browser, the site owner can serve you better. While we may recognize your browser through cookies we place, that does not mean that we can identify you by reference to your name, email or other specifically identifiable personal information.

We and our partners use cookies, web beacons, device identifiers and other technologies to collect information when you use our websites and mobile app such as your IP address, web browser, mobile network information, browsing and conversion information help to create an improved shopping experience – for example, allowing us to hold your shopping cart selections when you navigate away and then return to the order page, or save an item for later when you’re not quite ready to buy. Cookies also allow us to recognize you as an account holder when you return to our sites. We consider these types of cookies to be necessary for the successful operation of our site. Our use of cookies changes regularly depending on our business needs and operations.

Most browsers accept cookies automatically, but you can block or delete cookies at any time to prevent the collection of your browsing information for purposes of delivering interest-based ads and tracking visitor behavior. Please be aware that blocking or deleting cookies may also disable or interfere with shopping features on our sites and other sites that you may visit.

We permit our trusted business partners and third-party advertising companies (including ad servers, ad agencies, technology vendors, or providers of sponsored content) to collect your browsing information and numerical identifiers associated with your browser or device in order to provide ads on our behalf that are tailored to your interests. These ads may appear on our website, and on other third-party websites. Using tracking technologies, advertising technology companies collect data from a particular browser or device about a user’s web viewing behaviors over time, across unrelated websites, and in some cases combine such data with data collected from other browsers or devices associated with the same user or household, and use such data to predict user preferences and to deliver advertisements to that user which are calculated to target that user’s predicted preferences across devices. If you take steps to block advertising cookies or opt out of interest-based advertising, note that this does not mean that you will no longer receive ads from LS&Co., as these ads are only one form of digital advertising.

Our systems do not recognize browser “Do Not Track” signals, but several of the third-party advertising companies that utilize cookies on our websites to provide interest-based advertising enable you to opt out of those practices.

You can block or opt out of cookies or collection of data for interest-based advertising by adjusting settings within your browser. For instructions, check your browser’s technical information. If you are using a mobile device, your device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Ads Personalization” on Android) that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes. If you block cookies at a browser level or use a different computer or browser to access our platforms, you should review your cookie settings again.

THIRD PARTY LINKS

INTERNATIONAL PROCESSING